WHY — Ground Zero v.1
There are projects we plan, and projects that simply arrive. WHY — Ground Zero v1 belongs to the second category — the kind of work born not from intention, but from a shrug, or a question you mutter on a grey morning without expecting an answer.
This video is degrading, a blue-smoked drift through London and it wasn’t made because the world needed it. It wasn’t made because I needed it either. At best, it’s a fragment of a thought; at worst, it’s the digital equivalent of handing someone a jumper they didn’t ask for at Christmas, or getting an upgrade on your computer that you dont need.
But perhaps that’s precisely why it exists.
The WHY project is built on the shaky architecture of human questioning—the sort of questioning that comes before clarity, before reason, before the socially polished self puts on its armor and steps into the day.
Volume 1 gathers the first collection of these small fractures—repetitions, spirals, soft collapses, and strange openings.
Ground Zero v1 is simply the starting point: the place where the question appears without decoration, without narrative, without justification. A man in a city. A plume of impossible blue. A moment that asks nothing except to be seen.
If it resonates with you, good.
If it annoys you, also good.
If it briefly shifts the weight of the question you’re carrying — even better.
These are crooked-day artifacts, made for crooked hours.
And if you’ve brought your own “why” with you today, I hope it feels less sharp by the time the loop ends.
I also hope it fades quickly, or at least loosens its grip long enough for you to not feel the squeeze.
Welcome to WHY — Ground Zero v1
Volume 1 is now alive.
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