WHY — Ground Zero 1.1 There are projects we plan, and projects that simply arrive. WHY — Ground Zero 1.1 belongs to the second category — the kind of work born not from intention, but from a shrug, or a question you mutter on a grey morning without expecting an answer. This video this strange, blue-smoked drift through London wasn’t made because the world needed it. It wasn’t made because I needed it either. At best, it’s a fragment of a thought; at worst, it’s the digital equivalent of handing someone a jumper they didn’t ask for at Christmas. But perhaps that’s precisely why it exists. The WHY project is built on the shaky architecture of human questioning the sort of questioning that comes before clarity, before reason, before the socially polished self puts on its armour and steps into the day. Volume 1 gathers the first collection of these small fractures—repetitions, spirals, soft collapses, and strange openings. Ground Zero 1.1 is simply the starting point: ...
WHY Volume 1 exists for no good reason. Or for too many reasons. Or for reasons we’ve already forgotten. This album began with a single loop: Why – Ground Zero 1.1 , a repetitive, slow, heavy struggle of a track that collapses and drags in on itself like a question that’s been asked too many times. From there, the project expanded outward into a constellation of songs that each examine why from a slightly different angle — fractured, cosmic, mundane, philosophical, irritated, hopeful, sideways, softly-lit, or charred at the edges. But let’s be clear: We do not offer answers. We do not even offer the illusion of answers. In fact, we’re not entirely sure why this album exists at all. It contradicts itself. It loops back. It points at nothing. And because we can make it, we did . This is the full depth of our artistic justification. Think of WHY Volume 1 as an exercise in acknowledging the absurd: the days when you ask the big questions with the seriousness of a philosopher but ...